Our Process
Crafting Digital Excellence Through a Disciplined Design Process
Our 7-Step Process
Our 7-step process is meticulously designed to deliver exceptional results, whether it’s a small-scale website or a comprehensive digital platform. Here’s a glimpse into how we bring your vision to life:
1
Discovery & Planning
Illuminating the Path Ahead
Discovery is an essential part of any web design project, be it a redesign or a completely new website. Many Web Designers undervalue the importance of this process, however, we understand completely how integral this stage is to creating a successful website.
Our Discovery phase includes:
- Research your business and the industry it belongs to.
- Analysis of the market landscape, with a keen focus on SEO keyword opportunities.
- An exploration of your competition to uncover strategic insights and keyword opportunities.
- Forging a strategic sitemap to lay the foundation for the website’s architecture.
- A pivotal meeting to review and refine our shared understanding, before moving ahead into the next stage.
2
Content Development
Words & Imagery That Resonate
Our Content Development phase includes:
- Crafting captivating copy for every significant page, aligning with your brand voice.
- Copy that targets those identified keywords chosen to generate traffic for your website
- A strategy for sourcing & implementing media assets such as images, graphics, videos & audio.
- A chance to review all of the content and our strategy for implementation
4
UX Design
Blueprinting Your Customers Experience
UX is a shortening of the term “User Experience”. It is a design discipline that places content and the way that the user engages with that content at the fore.
Our UX Design phase includes:
- Simple wireframes to illustrate the user experience. Wireframes are like blueprints for how information will appear on a page.
- Strategically considered call-to-action elements and conversion points
- Visual “mockups” of key pages and visual assets that infuse your brand colours and personality into the design canvas
- A chance for you to review and provide feedback before we develop your website
4
Development
Translating Vision into Reality
With our Web Development phase we:
- Forge a custom development journey from scratch, avoiding generic templates.
- Implement scalable and maintainable practices for a robust digital foundation.
- Champion accessibility for an inclusive user experience.
- Craft a fluid and responsive interface that adapts seamlessly across devices.
- Optimize for a mobile experience, ensuring every pixel resonates.
- Prioritize speed, performance, and SEO optimization.
- Deploy your creation, making it accessible to the digital world.
5
Publish
Optimisations for Getting Seen
Our rigorous website publishing checklist ensures nothing is left to chance:
- Post launch technical validations
- Optimise content types for search engines
- Submit your website to major search engines
- Setup analytics tracking.
- Run speed, performance, and SEO optimization.
- Configure automated security, backups, SEO & performance optimisation tools as required by your website.
- Post-launch SEO report.
- Post-launch performance report.
- Post-launch security report.
6
Management
Nurturing Your Digital Presence
We provide an ongoing hosting, monitoring & performance optimisation service for all websites we build:
- Empower your website with high-quality hosting, ensuring stability.
- Fortified security measures, providing a shield against vulnerabilities.
- Hourly backups and scheduled offsite replication for data protection.
- Consistently update WordPress and its plugins to stay ahead.
- Managed plugin licensing for uninterrupted functionality.
- Fine-tune for speed and optimize accessibility, delivering an unparalleled experience.
- Implemented analytics tracking to unearth valuable insights.
- Optional Domain registration & renewals with DNS management are included in service plans.
- Tiered service plans scaled to your budget based on the traffic demands of your website.
7
Marketing (Optional)
Growing Your Reach
We build great-looking websites that are also built on a foundation of good User Experience Design and best SEO practices. What this can often mean for a locally focused Albany or Great Southern business is that an ongoing marketing strategy is not necessary.
However, where the online landcape is competitive or your market reach extends beyond the Albany & Great Southern region, an ongoing online marketing strategy will be required.
We provide marketing services with the following features:
- Ongoing SEO auditing and refinement.
- Keyword-focused inbound content marketing for Search Engine traffic growth.
- Customer engagement strategy and onsite implementation
- AI technology integrations for streamlining the customer engagement process
- Analytics and Reporting